Legal

Privacy Policy

Effective April 2026

DDWinelands — Diamonds Direct Winelands (Pty) Ltd
Effective date: April 2026
Governing law: Republic of South Africa

1. Who We Are

Diamonds Direct Winelands (Pty) Ltd ("DDWinelands", "we", "us", "our") is a company registered in the Republic of South Africa. We operate the online store at shop.ddwinelands.com and ship certified lab-grown and natural diamonds directly to customers worldwide.

We are the responsible party (operator) for the personal information we collect, as defined under the Protection of Personal Information Act 4 of 2013 (POPIA). Our contact details for privacy matters are: info@ddwinelands.com

2. What Personal Information We Collect

We collect personal information that you provide directly to us when you place an order, create an account, contact us, or subscribe to marketing communications. This includes:

  • Full name
  • Email address
  • Delivery address (street, city, province/state, postal code, country)
  • Phone number
  • Payment information (processed by our payment gateway — we do not store full card details)
  • Order history and purchase records
  • Communication preferences

We also collect certain information automatically when you visit our Store, including your IP address, browser type, pages visited, and referring URLs. This is used for analytics and store performance purposes only.

3. Why We Collect Your Personal Information

We collect and process your personal information for the following purposes:

  • Order fulfilment: To process your order, arrange delivery, and communicate with you about your purchase.
  • Customer service: To respond to your enquiries, returns, and complaints.
  • Legal compliance: To comply with our obligations under South African law, including the Consumer Protection Act, ECTA, and POPIA, and where applicable, laws in your country of residence.
  • Marketing: To send you promotional emails and updates about new products or collections, where you have opted in. You may withdraw consent at any time.
  • Store improvement: To analyse how customers use our Store so we can improve the experience.
  • Fraud prevention: To detect and prevent fraudulent transactions and protect both you and us.

4. Legal Basis for Processing

We process your personal information on the following grounds:

  • Contract: Processing is necessary to fulfil your order and our obligations to you as a customer.
  • Legal obligation: We are required to retain certain records under South African tax and consumer law.
  • Legitimate interest: We have a legitimate interest in preventing fraud, improving our Store, and maintaining the security of our systems.
  • Consent: Where you have opted in to marketing communications. You may withdraw this consent at any time without affecting the lawfulness of processing already carried out.

5. How We Share Your Personal Information

We do not sell your personal information. We share your information only with third parties who help us deliver our services, and only to the extent necessary:

  • Courier and logistics providers: To arrange delivery of your order to your address.
  • Payment processors: To securely process your payment. Your card details are handled by our payment gateway and are not stored by DDWinelands.
  • Email and marketing platforms: To send transactional and marketing communications where you have opted in.
  • Analytics providers: To understand Store usage and performance. Data shared with analytics providers is aggregated and anonymised where possible.
  • Legal authorities: Where we are required by law, court order, or regulatory authority to disclose your information.

All third parties who process your personal information on our behalf are required to handle it securely and in accordance with applicable privacy law.

6. International Transfers of Personal Information

As we operate across 10 countries, your personal information may be transferred to and processed in countries outside the Republic of South Africa. Where we transfer your information internationally, we take reasonable steps to ensure it receives an adequate level of protection consistent with POPIA and applicable data protection law in your country of residence.

If you are located in the United Kingdom or European Union, we note that South Africa has not been granted an EU adequacy decision. Where required by applicable law, we rely on standard contractual clauses or equivalent safeguards for such transfers.

7. How Long We Keep Your Personal Information

We retain your personal information for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, tax, or accounting requirements. In general:

  • Order and transaction records are retained for a minimum of 5 years in accordance with South African tax law.
  • Marketing consent records are retained until you withdraw consent and for a reasonable period thereafter.
  • Customer service records are retained for 3 years from the date of last contact.

When your personal information is no longer needed, we will securely delete or anonymise it.

8. Your Rights

Depending on your country of residence, you may have the following rights in relation to your personal information:

  • Right to access: You may request a copy of the personal information we hold about you.
  • Right to correction: You may ask us to correct inaccurate or incomplete personal information.
  • Right to deletion: You may ask us to delete your personal information where we no longer have a lawful basis to retain it.
  • Right to object: You may object to processing based on legitimate interests, including direct marketing.
  • Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time by unsubscribing from marketing emails or contacting us directly.
  • Right to lodge a complaint: South African residents may lodge a complaint with the Information Regulator at www.inforegulator.org.za. UK residents may contact the ICO at www.ico.org.uk. EU residents may contact their national supervisory authority.

To exercise any of these rights, please contact us at info@ddwinelands.com. We will respond within a reasonable period and in any event within 30 days.

9. Cookies and Tracking

Our Store uses cookies and similar tracking technologies to improve your browsing experience, analyse Store traffic, and support marketing functions. A cookie is a small text file placed on your device when you visit our Store.

We use the following types of cookies:

  • Essential cookies: Required for the Store to function correctly, including your shopping cart and checkout session. These cannot be disabled.
  • Analytics cookies: Used to understand how visitors use our Store (e.g. Google Analytics). This data is aggregated and anonymous.
  • Marketing cookies: Used to track visitors across websites and display relevant advertising, where you have consented.

You may manage your cookie preferences through our cookie consent tool or through your browser settings. Please note that disabling certain cookies may affect Store functionality.

10. Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, destruction, or alteration. These measures include encrypted connections (HTTPS), access controls, and secure payment processing.

No method of electronic transmission or storage is completely secure. While we take every reasonable precaution, we cannot guarantee absolute security. If you believe your personal information has been compromised, please contact us immediately.

11. Children

Our Store is not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us and we will delete it promptly.

12. Links to Third-Party Sites

Our Store may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The current version will always be published on the Store with an effective date. We encourage you to review this policy periodically.

14. Contact Us

For any privacy-related questions, requests, or concerns, please contact us:

Email: info@ddwinelands.com
Business: Diamonds Direct Winelands (Pty) Ltd, Cape Winelands, Western Cape, South Africa

This Privacy Policy was last updated in April 2026.